Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 




In recent years, consumers have tended to choose healthy snacks, and OREO is trying to make a difference. At the same time, stimulating product sales through great idea, deepening brand impression, strengthening consumers and product emotional links, became the brand side's urgent need. We start with the product itself, creates OREO OBOX for the brand. By using AR of alipay to scan different shapes of oreo cookies, you can unlock various interesting and magical games. Innovative entertainment and PLAYFUL experience arouses the consumers' strong curiosity, and prompts them to participate and share spontaneously. High quality creative idea promotes brand sales increased impression: 1.Sales volume: More than 10 times vs. no campaign online and 10% YOY increase. 2.More than 80 thousand AR game UV two days after launch.

Brand: OREO
Client: Mondelez International
Agency: Inspire

Facing DEBATE: Noticias Repretel

Brand: Repretel
Client: Repretel
Agency: CAC Porter Novelli

Die Oster-Überraschung - Netto schreibt an Ostern Geschichte

Brand: Netto Marken-Discount
Client: Netto Marken-Discount
Agency: Jung von Matt

2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here
2019_me_2019_e-4404-939_hero_1 Team Gleason Robocalls from Humans

Filter by:
+ Add More Filters

To browse winners in this category from previous years