Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

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Facing DEBATE: Noticias Repretel


Brand: Repretel
Client: Repretel
Agency: CAC Porter Novelli

Die Oster-Überraschung - Netto schreibt an Ostern Geschichte


Brand: Netto Marken-Discount
Client: Netto Marken-Discount
Agency: Jung von Matt

McDonald's Full-heart Support During Gaokao

For Chinese people, Gaokao is one of the most notoriously difficult and stressful moments in life. While other brands tend to target the 9.7 million students who take Gaokao during this season, McDonald’s also talked to the 217 million past Gaokao examinees with mechanisms that enable them to re-live their Gaokao memories and provide much-needed empathy and support for Gaokao students. Not only did this elicit precious goodwill for the McDonald’s brand, it also increased sales for its hero Gaokao product by 428%.


Brand: Breakfast
Client: McDonald's China
Agency: BBDO

2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here
2019_me_2019_e-4404-939_hero_1 Team Gleason Robocalls from Humans
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