Media Innovation - Existing Channels

YOYIC global foodie festival

Brand: YOYIC
Client: Mengniu
Agency: Hylink
Language: Mandarin

Donate Hope

Brand: Ponle Corazon
Client: Fundacion Peruana De Cancer
Agency: Fahrenheit Comunicaciones SAC
Language: Spanish

#BeYourOwnFilter

This is a story of how Maybelline disrupted conventional cosmetic product advertising by cleverly demonstrating the efficacy and finish of our new Dream Velvet foundation, without having to say a single word. By tapping into young Singaporean women’s obsession with Snapchat selfies, we positioned our new foundation as a real life Snapchat filter, gaining instantaneous resonance with our audience. We broke through clutter to achieve a total reach of 1,096,031 unique audiences, equivalent to 23.5% of Singapore’s digital population. Most importantly, our campaign helped Maybelline exceed sales target by 130%.

Brand: Maybelline
Client: L'Oreal Singapore Pte Ltd
Agency: TBWA\Singapore
Language: English