Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



Russia’s first innovative integration of the McDonald's brand into the largest national navigation service – Yandex.Navigatordex.Navigator

McDonald's is the leader of the Drive Thru (DT) service for drivers. However, the growth rates of competitors' restaurants with DT service make it necessary to strengthen measures to protect the leading positions. The main criteria for visitors when choosing a restaurant is accessibility. Therefore, it is extremely important to win the battle for the drivers' attention. Being present in the right channels at the right time becomes the key task. Moreover, with the development of mobile Internet and technology, the mobile phone has become the number one in obtaining information. That is how the idea of the first integration of brand into Yandex Navigator navigation service was born.

Brand: McDonald's
Client: McDonald’s
Agency: OMD Optimum Media

Tribute to Savings all over Guatemala

BI wanted to increase savings share, it transformed the saving icon into a giant influencer. • Increase savings 25% and 30% of accounts in the interior of Guatemala. • Exceed savings in 25% and 40% of accounts in the metropolitan area. 22 giant Tecolotes became art pieces. Their image was the basis of the communication. • There was an increase of 43% in savings and 68% en new accounts in the interior of Guatemala. • Savings increased in 61% and 77% in new accounts in the metropolitan area.

Brand: Banco Industrial
Client: Banco Industrial
Agency: El Taier DDB Centro


YopiMix buscaba estrechar su vinculo emocional con los niños para mostrarles que puede ser saludable y divertido. Solo así podría potenciar su crecimiento y alcanzar el liderazgo tan ansiado. Identificó en los juegos online el canal ideal para comunicarse con los niños y con sus padres, que son quienes finalmente deciden la compra. Con el mensaje "Yopizea el universo" tangibilizó la propuesta de la marca: un mundo divertido con Yopi. Además del liderazgo, logró un incremento de 141% en su contribución marginal.

Brand: YopiMix
Client: Laive
Agency: J. Walter Thompson

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion

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