Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



Inconvenience Stores - Turning an everyday errand, into another reason to ride.

Brand: Swann Insurance
Client: Swann Insurance
Agency: CHE Proximity

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York

White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks.  But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.

Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York

2018_au_2018_44_hero_1 The Hunger Project Australia A Table To End Hunger
2018_au_2018_45_hero_1 Subway When Data Met Purpose
2018_au_2018_69_hero_1 Taylors Wines How a simple idea can transform the sales of the World's Most Awarded Winery

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