Media Idea
The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
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PROGRAM
2006 BRONZE
Under Five
To establish a performance reputation for the entire brand and launch the VSeries line of high-performance Cadillac vehicles, a series of five-second commercials reflected the fast acceleration of these cars. In addition, the agency and client created an online competition for five-second short films, promoted by the cast and directors of the movie "Be Cool." The result was a huge lift in performance perceptions and increases in dealer traffic and sales.
Brand:
Cadillac
Client:
General Motors
Agency:
Leo Burnett Detroit
Language:
English
FINALISTS
RIMAC Seguros y Reaseguros
La primera estación de bienestar en la Panamericana Sur
NIKE
Una Idea de medios invencible
Cerveza Corona
Hacking the city
