CLIENT
General Motors
Jay Spenchian, Director of Mktg.
Tom Hassett, Interactive/CRM Mgr.
Jim Taylor, General Mgr.
Karen Rafferty, Mktg. Mgr.-V-Series
Tim O'Neill
AGENCY
Michael Wright, SVP Group Account Dir.
Camille Wylazlowski, Account Supervisor
Patrick Palmer, EVP Chief Strategic Officer
Patty Cox, VP Interactive Account Dir.
John Condon, EVP Group Creative Dir.
Per Jacobson, SVP Creative Dir.
GM Planworks
Arc Worldwide Chicago
SUMMARY
To establish a performance reputation for the entire brand and launch the VSeries line of high-performance Cadillac vehicles, a series of five-second commercials reflected the fast acceleration of these cars. In addition, the agency and client created an online competition for five-second short films, promoted by the cast and directors of the movie "Be Cool." The result was a huge lift in performance perceptions and increases in dealer traffic and sales.
