Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.



Los 50 que no vinieron

Brand: Zykadia
Client: Zykadia
Agency: Jotabequ Grey


Brand: Fanta
Client: The Coca-Cola Company
Agency: Ogilvy Germany

MengNiu ----Nest compass Mini program

During the 2018 Spring Festival,Mengniu Pure Milk developed a virtual compass, named "Nest Compass". Neither pointing north nor south, it always pointed home. Using the Compass, consumers could see the distance away from home, and could also exchange the “distance” to corresponding purchase discount. This campaign successfully solved the major problems that Mengniu Pure Milk’s lack of the role in the festival market, and overstock product in the off-season market.

Brand: MengNiu Milk
Client: Mengniu
Agency: Hylink

2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
2019_me_2019_e-4245-314_hero_1 Toyota Start Your Impossible
2019_me_2019_e-4063-289_hero_1 Heinz Launch Heinz Mayonnaise By Igniting Mayochup Mayhem

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