Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

FILTER BY:

PROGRAM

YopiMix

YopiMix buscaba estrechar su vinculo emocional con los niños para mostrarles que puede ser saludable y divertido. Solo así podría potenciar su crecimiento y alcanzar el liderazgo tan ansiado. Identificó en los juegos online el canal ideal para comunicarse con los niños y con sus padres, que son quienes finalmente deciden la compra. Con el mensaje "Yopizea el universo" tangibilizó la propuesta de la marca: un mundo divertido con Yopi. Además del liderazgo, logró un incremento de 141% en su contribución marginal.


Brand: YopiMix
Client: Laive
Agency: J. Walter Thompson

Festival Bracelet


Brand: Coca-Cola
Client: The Coca-Cola Company
Agency: McCann Worldgroup Romania

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 


Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years