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U.S. Bank
Found in Translation: The untold story of children who give a voice to generations.

RAN IN: United States

CLIENT
U.S. Bank


Kai Sakstrup, EVP, Chief Strategy Officer
Ramiro Padilla-Klein, VP, Marketing Manager
Jackie Turnquist, AVP, Marketing Specialist
Kevin Ludke, VP, Marketing Manager
Erin Gulden, VP, Marketing Content Director
Chris Lee, SVP, Sponsorship, Experiential and Event Marketing
Aaron Klein, VP, Experiential Manager
Katherine Stokoe, AVP, Event Planner
Jennifer Strecker, AVP, Social Media Specialist

AGENCY
McCann Worldgroup *Lead Agency

Rob Rawley, EVP Global Account Director
Erin Wendel, EVP Executive Strategy Director
Lauren McCrindle, EVP Executive Strategy Director
Stephen Doyle, SVP Group Account Director
MJ Soler, Senior Producer
Anne Feighan, EVP Executive Strategy Director
Erika Casales, Art Director
LeAndra Langhorne, Copywriter
Mercedes Ward, Account Director
Tom Wentworth, Vice President Celebrity Partnerships
Ruby Gostelow, Account Executive
Bela Pamfilio, Account Executive
Christian Beckett, Creative Director
Jon Vall, Creative Director
Daniel Lammon, VP Strategy Director
Eric Shober, Executive Producer
Sean Flanigan, Senior Digital Producer


Weber Shandwick *Lead Agency

Veena Raj, Executive Vice President, Media Relations Consumer
Jackie Baez, Director, Media Relations
Michael Wehman, President, New York
Emily West, EVP, Business Development
Dayana Alvarado, Senior Manager
Libby McCarthy, Senior Associate, Media Relations CSV Consumer


Casanova//McCann


Ingrid Otero-Smart, President/CEO
Adriana Escarcega, Group Account Director
Carlos Tornell, VP Creative Director
Vanessa Leal, Management Supervisor


SUMMARY

U.S. Bank was expanding in California, which is 40% Hispanic. They needed to connect and shift perceptions with this audience. We introduced Asistente Inteligente, the nation’s first Spanish language voice assistant for banking, which led to the insight: in America, language is access, and many new Americans don’t speak English. U.S. Bank produced Translators, a documentary exploring the lives of child translators in America.    Our audience felt seen: 16.7B+ media impressions, awareness increased by 13 points, consideration by 10. This perception shift grew Hispanic customers 10% YoY.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Influencers,Public Relations

Language: English