Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

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DONATE YOUR FACE

Cleft condition is just a 1cm-defect.However, it can result in prejudice, causing children to lose many opportunities from birth. Ordinary people can hardly feel the unfairness. Using face recognition technology and AI algorithm, we created an interactive page on Tencent WeChat, turning people’s faces into children’s with cleft condition. The campaign received a strong response with over 70,000 faces donated and money donated by 56,000 people. It also gave the public an intuitive perception of the unfairness those kids could face, provoking public into thinking of the disease.


Brand: Tencent Foundation/Operation Smile
Client: Tencent
Agency: Cheil China

#MasKmMasAyuda

GNC wasnt part of the wellnes conversation in Guatemala its content wasnt relevant and the digital performance was proof of it. We created the living billboard, a traditional channel of communication that was transformed into relevant content when we invited recognized public figures to run in it for a good cause using the organic reach in favor of the brand. For almost a month we reached 30 live streams from the fan page duplicating in one month interactions of 2016.


Brand: GNC
Client: GNC
Agency: El Taier DDB Centro

Theraflu Flu Tracker based on Big Data analysis

The digital project Theraflu Flu Tracker is an innovative, socially useful service in the form of an interactive map of Russia that analyzes a huge array of relevant data and gives the most accurate forecast for the incidence of flu and cold for 10 days in advance for each city of Russia.


Brand: Theraflu
Client: GSK Consumer Healthcare Russia
Agency: MediaCom

2019_ru_2019_2441_hero_1 Street Stars Digital show Street Stars with street musicians
2019_rs_2019_e-206-724_hero_1 Munchmallow Munchmallow - Priča za sebe
2019_me_2019_e-3723-522_hero_1 Gerber Every Baby is a Gerber Baby: Sparking a Global Dialogue on Inclusion
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