CLIENT
Whitelion
Rowena Middlemiss, Director of Strategy, Marketing & Communications
Lauren Gatt, Marketing & Events Lead
Jasmin Lesniak, Manager ‑ Engagement & Fundraising
AGENCY
Damien Pashby, Group Account Director
Magdalena Tomislav, Senior Strategist
Gavin McLeod, Executive Creative Director
Luke Hawkins, Creative Director
Lewis Aramayo, Copywriter
Simon Dalla Pozza, Art Director
Ben Smith, Creative Director
Sarah Brown, Senior Account Manager
Pedro da Palma Rosa, Digital Operations Director
Bastien Legay, Digital Project Manager
Cahyadi Hendrawan, Technical Digital Lead
UnLtd
Kate Holland, Account Director
Wavemaker
Kantar
SUMMARY
In a year when generosity was crippled by two all-consuming disasters, Whitelion was left in a fight for their survival. In turn, sealing the fate of at-risk youth reliant on Whitelion.
So, how did we gain visibility over the Goliaths? By convincing corporates to lend us their homepages. A platform they saw as an insignificant revenue raising device, but one with endless potential for our cause.
For 24hrs, their homepages were our ad AND donation portal; giving Whitelion the visibility to outperform the category with a mind-blowing ROI of 4,432%.
