Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2019 GOLD
Huggies No Baby Unhugged
In order to turn around the Huggies® newborn business which had been declining for almost ten years, we leveraged the proven medical benefits of skin-to-skin contact for newborn babies to target new and expectant moms. This allowed us to reverse historical declines in our business, delivering a 16%+ increase in newborn diaper sales and volume despite a flat birth rate. Key to our success was No Baby Unhugged, a Huggies® branded initiative that helps all moms understand the power of hugs and helps all babies get the hugs they need.
Brand:
Huggies
Client:
Kimberly-Clark Canada
Agency:
Ogilvy & Mather
Language:
English
2019 GOLD
Digital Transformation
Renault is the first automotive brand in Russia, who created successful e-commerce platform, which has become a new sales channel with extremely high potential. People can now buy all new Renault cars, accessories and services online. 10% of all new Renault cars are now sold online. At the end of 2018 more than 27 000 cars have been sold online through the online showroom.
Brand:
Renault
Client:
Renault Russia
Agency:
SLAVA
Language:
English, Russian
2019 SILVER
TESTED for Life in Canada
To stake its claim in the Canadian retail landscape, we developed a platform that has broken-through the clutter, helped demonstrate quality, restore trust, and reinforce Canadian Tire’s unique and ownable place in retail. It has delivered six years of improved brand health and sustained sales growth. But more than just an advertising idea, TESTED has become a core brand asset, and has helped transform Canadian Tire’s core business strategy.
Brand:
Canadian Tire
Client:
Canadian Tire Retail
Agency:
TAXI
Language:
English