Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2019 SILVER
Khushiyan Chakh Lo
Shan had the position of market leader for several years but was losing out to its biggest competitor, National who had been investing heavily in its brand equity through a more emotional positioning. 2014 onwards Shan lost its leadership position to National. The gap between the two brands started widening with National going on an upward and Shan on a downward trend. Things didn’t seem good for Shan but it made a comeback with a campaign that spanned over 3 years and regained Shan’s position of dominance over National
Brand:
Recipe Mixes
Client:
Shan Foods Pvt. Limited
Agency:
Ogilvy Pakistan
Language:
English
2019 SILVER
The Return of Colonel Sanders
KFC was once the #1 chicken restaurant in America. But after nearly a decade of declining sales, stores were closing and the brand was no longer on top. KFC was in dire need of a turnaround plan. We helped KFC rediscover its soul and recommitted the brand to everything that made it so special in the first place, including its iconic founder, Colonel Sanders. Kentucky Fried Chicken has made a dramatic comeback, improving perceptions with younger consumers and generating four consecutive years of sales growth in an increasingly competitive category.
Brand:
KFC
Client:
KFC
Agency:
Wieden+Kennedy
Language:
English
2019 BRONZE
Nestlé Bunyad
Nestle Bunyad, founded on the insight that every third child in Pakistan is micronutrient deficient, has come a long since out inception. Nestle Bunyad, with its super clear proposition that tackles a real world issue has shown sustained success over the last decade. Our brand purpose of strengthening emerging families by fighting iron deficiency gave rise to stellar performance where we challenged the incumbent, grew on the basis of our relevant benefit territory and stayed on strategy of raising awareness and fulfilling our promise of NO CHILD LEFT BEHIND
Brand:
Nestlé Bunyad
Client:
Nestlé Pakistan Ltd.
Agency:
Ogilvy Pakistan
Language:
English
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
