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New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

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"Dann geh doch zu Netto" - ein Appell der Mensch und Marke aktiviert


Brand: Netto Marken-Discount
Client: Netto Marken-Discount
Agency: Jung von Matt
Language: German

„Embrace the Challenge. Embrace Human Nature“ – eine Kampagne, die alle kommunikativen Konventionen im Healthcare-Segment bricht.


Brand: Siemens Healthineers
Client: Siemens Healthineers
Agency: Scholz & Friends Hamburg
Language: German

Be Initiator and Get Rewards

The leading duty free brand Ever Rich launched EC website with “Shop Perfect”, a friendly team buying system in 2016 to boot online sales before passengers depart. Yet buying duty-free products on behalf of friends is seen as an exhausting and unthankful task no matter how convenient it is. Based on the idea “Be Initiator and Get Rewards!”, we had two clips, Ms. Spoiled and Stingy Boyfriend to spotlight the rich reward for team buying initiator. The video gained wide buzz and successfully increased the usage of Shop Perfect service.


Brand: Shop Perfect
Client: Everrich
Agency: +ing
Language: Mandarin

2023_mn_2023_e-3535-834_hero_1 McDonald's Rice - Hard to believe?
2023_mn_2023_e-4064-971_hero_1 Tank Tank.. Clean water made easy
2023_uk_2023_e-882-560_hero_1 Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered

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