New Product or Service Introduction or Line Extension
Any communications effort used to introduce a new product or service that is not a line extension.
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2018 BRONZE
This is not a shaver. This is OneBlade
The OneBlade is a response to new consumer needs. Trends in the category are shaped by Milennials and we wanted to direct this new product to them. Our goal was to enter a new category without losses in the more expensive categories. Based on local consumer surveys, we adjusted the most effective benefits and built new communication, which resulted in a spectacular launch success. We exceeded our sales targets twice, avoided cannibalization completely and gained almost a quarter of the market in the newly-built distribution channel!
Brand:
Philips OneBlade
Client:
Philips
Agency:
Carat Polska
Language:
Polish
2018 BRONZE
2018 BRONZE
The introduction of the TITANOF filter
Every person who cares about the health of their loved ones uses a filter for water purification. In the process of using the filter, we are forced to constantly change disposable filter cartridges and spend money on it! With the titanium filter for TITANOF water, we solved the problem of constant financial costs for the purchase of disposable filter cartridges! The TITANOF filter cartridge is made of titanium and does not require replacement. TITANOF is a durable filter that allows you to save money for a long period of operation.
Brand:
TITANOF
Client:
TITANOF
Agency:
TITANOF
Language:
English, Russian
FINALISTS
McDonald's
Rice - Hard to believe?
Tank
Tank.. Clean water made easy
Stella Artois Unfiltered
Stella Artois goes au Naturel to launch new Stella Artois Unfiltered
