Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2023 BRONZE
Return the bottle
How do we convince consumers that it is worth returning empty beer bottles? We've reinvented the bottle – from something you don't notice into someone you care about – the character of an iconic song. In just one month, the bottles began to return "home" faster - we shortened the cycle with up to 12 days and the sold/returned ratio increased by 18%. Thus, we achieved a better image of Zagorka as a company that cares for society, but also the campaign led to a better production time and less packaging costs.
Brand:
Zagorka
Client:
Zagorka AD
Agency:
Saatchi&Saatchi, part of Publicis Groupе Bulgaria
Language:
Bulgarian
2023 BRONZE
McDonald's "Together let's go big"
“Together let’s go big” is the story of a movement based on a collective that goes beyond McDonald’s to include suppliers, farmers, and businesses the brand has been working hand in hand with. The objective? Improve positive advocacy for McDonald’s by showcasing how a decision taken by the brand and implemented with its partners can have a massive positive impact on the planet, the economy, and our health. The results far surpassed our ambition: +25 pts in positive advocacy from clients exposed to the campaign compared to clients who weren’t.
Brand:
McDonald's
Client:
McDonald's
Agency:
TBWA Paris
Language:
English
2023 BRONZE
Bar de Respeito
El Mundial de Qatar podría acentuar el problema histórico de la homofobia en Brasil. Necesitábamos actuar de inmediato. Nuestro objetivo era transformar los bares de todo Brasil, a menudo espacios de violencia para las personas LGBTQIAP+, en lugares seguros y acogedores. Bares de Respeto surge como una plataforma para la realización de revisiones por parte de la comunidad, combinada con un programa de alfabetización en diversidad para 1MM de bares. Logramos máximos históricos en Diversidad&Inclusión y percepción como "una empresa transformadora", y más de 117.000 reseñas realizadas en la plataforma.
Brand:
Ambev
Client:
AMBEV S.A.
Agency:
AFRICA DDB BRASIL PUBLICIDADE LTDA
Language:
Spanish
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