Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2023 SILVER

EQUIPO EXILIADO: Brahma recordó que ninguna guerra es capaz de detener el espíritu del fútbol

Brahma, demostró el poder unificador del fútbol y se posicionó como un símbolo de resistencia en medio del conflicto en Ucrania.La guerra puso fin al equipo ucraniano FC Mariupol. En respuesta, Brahma se unió al Batel de Prudentópolis y creó el movimiento #FCMariupolLives.El equipo adoptó el nombre y los colores del club extinto, uniendo a ambos pueblos a través de la pasión por el deporte.Este movimiento, sin inversión publicitaria, empezó de manera no identificada para consolidar a Brahma como la marca del fútbol.

Brand: Brahma
Client: AMBEV S.A.
Agency: Africa Creative
Language: Spanish

2023 SILVER

McDonald's Kholo Soch Kay Darwazey

Not long ago, only a few areas were acceptable for women to work outside the home. Concern for safety and respect at workplace were strong barriers. Providing opportunities to females is important to uplift them in society. McDonald's being a family brand was concerned not to alienate elder family members while challenging societal norms. We crafted a communication with a deep understanding of family members' concerns and established a perception of safe/respectful work environment at McDonald’s.

Brand: McDonald's Kholo Soch Kay Darwazay
Client: McDonald's Pakistan
Agency: Manhattan Communications (Pvt) Ltd
Language: English

2023 BRONZE

Grab: Digitalising Farmer Supply Chains

Vietnam is Southeast Asia’s fastest growing digital economy but even amidst an unprecedented e-commerce boom, 14 million rural farmers (representing 1 in 5 Vietnamese adults) are held back from prospering by a broken supply-chain where up to 45 percent of fresh fruit and vegetables harvested perish before reaching anyone’s table. GRABCONNECT helped to connect ‘digitally outcast’ farmers to Grab’s vast network of merchants and app users, helping to build a stronger supply ecosystem for online groceries in Vietnam, and saving more than 400 tons of fruit losses in the process.

Brand: Grab
Client: Grab Singapore
Agency: Grab
Language:

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