This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
Fans against all odds
Since 2004, the football club "Lokomotiv" is going through a difficult period. Formerly once the flagship of Russian football, since 2004 the club has never become the Champion of Russia. Fans began to lose faith in the team, attendance of matches of the team fell. But exactly at that time support is especially needed. To return fans their pride for their native club, we found the most dedicated fans, those who support Loko, never seeing their club winning big. These are small club fans born after 2004. We asked them about Loko and recorded their answers to the camera. It turned out that the children understand the meaning of the Clubs slogan "Steel together" better than adults, and they love "Loko" not for something, but just like that.
Brand: Lokomotiv FC
Client: FC Lokomotiv
Agency: Leo Burnett Moscow
The Power of SHE
Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.
Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
De la Mano al Mundial
Para diferenciarnos del ruidos comunicacional en la época de mundial desde un lugar que estaba naturalmente asociado con la marca, comenzamos a buscar los verdaderos 11 héroes de Argentina, esos pequeños que con sus historias, representaban los valores de McDonald's. Así se llevó a cabo De la Mano al Mundial, una acción que le permitió a los jugadores de la Selección entrar a la cancha con 11 héroes argentinos.
Brand: Mc Donald´s
Client: Arcos Dorados
Agency: TBWA Buenos Aires