This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
Robin Took an Autonomous Car on the Fifth Ring Road
The autonomous cars were hardly known in the public. How to enhance Baidu's brand awareness of autonomous car? We decided to broadcast on the spot at Baidu’s developers meeting when Robin was “driving” an autonomous car on the Fifth Ring Road. By this means, a heated discussion has been aroused through the media at home and abroad. It has helped Baidu's brand become the leader in the domestic autonomous driving industry, and the event has marked a milestone in the development of autonomous driving.