Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2022 BRONZE
Financial Intelligence
The Challenge: BCR to become a brand “about something” and grow as different in people’s mind. The Insight: Though people spend hours thinking and dealing with finances, they don’t know how tomake the banks work FOR them. The Idea and Executions: Democratization of financial know-how for all Romania. Financial intelligence for everyone: habits and tools for a big impact in your financial life. Results: BCR became a brand that’s clearly differentiated as financial education leader, while“responsible” banking products, aka savings, increased sales between +37% to +49% permonth.
Brand:
BCR
Client:
BCR
Agency:
COHN AND JANSEN CREATIVE NETWORK
Language:
English
2021 GOLD
Moldy Whopper
The fast food industry’s reputation is built on artificiality. Over the last five years, Burger King had been working hard to shatter this perception, ridding our food of artificial sources. By 2020, we'd finally achieved a 100% real version of the Whopper. To break from the industry’s bad reputation, we’d confront people with something undeniable: REAL food shouldn’t last forever. Moldy Whopper did just that, breaking all the rules in food advertising. Our bold move paid off: Quality ingredient perception: +26% Visitation consideration: +22.8% Whopper sales: +14% Total impressions: 2.9B
Brand:
Burger King
Client:
Restaurant Brands International
Agency:
INGO Stockholm
Language:
English
2020 GOLD
Frauenzentrale Zürich - Stopp Prostitution
Die Frauenzentrale Zürich kämpft gegen die liberale Gesetzgebung für käuflichen Sex in der Schweiz – findet dafür aber gesellschaftlich keine Beachtung. Nicht die Kriminalisierung von Prostitution, sondern die Kriminalisierung der Nachfrage nach bezahltem Sex soll die Prostitution eindämmen à je weniger Freier, desto weniger Missbrauch von Frauen. Schweden ist der Schweiz dabei weit voraus (Gesetz seit 1999 in Kraft), doch Schweiz und Schweden werden als höchstentwickelte Nationen international oft miteinander verwechselt à in einer ganz bestimmten Hinsicht möchten die Schwedinnen und Schweden aber um keinen Preis mit der Schweiz verwechselt werden: der Prostitution. Die Schweden halten der Schweiz den Spiegel vor, indem sie ihrem Unmut lauthals Luft machen. Pure PR.
Brand:
Frauenzentrale Zürich - Stopp Prostitution
Client:
Frauenzentrale Zürich
Agency:
Publicis Zürich
Language:
German
FINALISTS
Santander
BUS STOP, BUSINESS GO
Natura
Amazon Alive - The real time deforestation counter
Movistar
Movistar Con Todo
