Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2023 BRONZE

Retornables: Héroes de la sostenibilidad

Continuando el movimiento de Ambev hacia los retornables, ampliamos la percepción de simple ahorro a ahorro inteligente centrado en el consumidor. Si íbamos a centrarnos en el consumidor, ¿por qué no convertirlo en héroe? Celebramos decisiones inteligentes, que salvan la farra y el medioambiente. Con una campaña 360, el consumo de retornables generó reducción de la emisión de CO2 equivalente a casi 12% de la flota de camiones de SP, evitó la producción de 8 mil millones de botellas y fueron 2,72mi de toneladas menos de basura.

Brand: Retornables Ambev
Client: AMBEV S.A.
Agency: CP+B Brasil
Language: Spanish

2022 SILVER

Hopeless generations

In 2021, only 16% of the important 16-24 target group thought McDonald’s was a good employer. McDonald’s set out to change this perception by going against the stream of prejudices adults have against young people – showing how McDonald’s have believed in every hopeless generation since 1973. The campaign increased “good employer” by +56% and brand trust by +40%, resulting in a visit intent uplift by +23%, increasing McDonald's market share from 43% in January 2021 to 50% in January 2022.

Brand: McDonald's
Client: McDonald's
Agency: NORD DDB Stockholm
Language: English

2022 SILVER

Lilly: Health Above All

Lilly, a medicine company, was founded 145 years ago to make life-saving medicine for those who need it. Now in 2021 as a pandemic raged on and health was de-prioritized, Lilly needed to share its belief in putting health above all. But there was a problem, no one really knew who Lilly was and worse Lilly was grouped into one of the most distrusted industries- pharma. Our challenge was clear, we needed to build a positive brand reputation in a distrusted category. The campaign was a success, increasing reputation 308%

Brand: Lilly
Client: Eli Lilly and Company
Agency: Wieden+Kennedy Portland
Language: English

FINALISTS

Santander BUS STOP, BUSINESS GO

Natura Amazon Alive - The real time deforestation counter

Movistar Movistar Con Todo