This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
52 Mayors of Danzhai
Danzhai –one of the countless unknown villages hidden in the rolling hills of southern China, noteworthy only for its dubious distinction as one of the nation’s 50 most impoverished areas. In 2014, the Wanda Group chose Danzhai as the site of a new tourist resort, We needed to find a way to show this unknown town to China and the world, bringing in visitors and much-needed tourist spending that could bring real hope to Danzhai’s residents – because tourism was this village’s only shot at lifting itself up out of poverty.
Brand: Wanda Group
Client: Wanda Group
Agency: Ogilvy Beijing