Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  



The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York

Mal de dos ? Le bon traitement, c'est le mouvement

Brand: Assurance Maladie
Client: Assurance Maladie
Agency: Anatome

De la Mano al Mundial

Para diferenciarnos del ruidos comunicacional en la época de mundial desde un lugar que estaba naturalmente asociado con la marca, comenzamos a buscar los verdaderos 11 héroes de Argentina, esos pequeños que con sus historias, representaban los valores de McDonald's. Así se llevó a cabo De la Mano al Mundial, una acción que le permitió a los jugadores de la Selección entrar a la cancha con 11 héroes argentinos.

Brand: Mc Donald´s
Client: Arcos Dorados
Agency: TBWA Buenos Aires

2018_na_2018_e-2623-549_hero_1 84 Lumber 84 Lumber "The Journey"
2018_na_2018_e-3091-336_hero_1 United States Postal Service Zero Friction
2018_ar_2018_18_hero_1 Frávega Fàbregas

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