Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2024 BRONZE

The Brake Room

Amidst the pandemic's chaos, food delivery workers emerged as unsung heroes. Though deemed “essential” as they served thousands cross the city, their own basic human needs and rights remained woefully underserved. As a brand known for its reputation of care and whose business was becoming more reliant on this community, Chick-fil-A knew we needed to act. The Brake Room was a resounding declaration of appreciation that made the workers feel valued, spurred others to do the same and got people to clearly to see Chick-fil-A as a caring brand.

Brand: Chick-fil-A
Client: Chick-fil-A
Agency: McCann New York
Language: English

2023 GOLD

Hide the Pain Harold becomes an IT

DSK Bank cannot compete with the large companies who offer impossibly good conditions to attract employees to IT departments. But the industry also hides negatives, which the programmers themselves know. To illustrate the "sad side" of software companies, DSK Bank uses the meme sensation Hide The Pain Harold. With his pained smile, he described the downside of the IT sector, presenting DSK Bank as the possible alternative. As a result, the bank's IT department received a record number of CVs, and the video became an online hit among programmers and developers.

Brand: DSK Bank
Client: DSK Bank
Agency: Noble Graphics
Language: Bulgarian

2023 GOLD

Jornada del Autismo: Tecnología mejorando y promoviendo la inclusión de personas autistas

Vivo, una gigante de la tecnología, reafirmó su compromiso con la inclusión y la diversidad en colaboración con la AMA (primera institución de apoyo a personas autistas en Brasil), modernizando las obsoletas y costosas tarjetas de comunicación PEC. Mediante el uso de inteligencia artificial, Vivo avanzó en su propósito de "digitalizar para acercar" resolviendo problemas reales y abrazando temas actuales con propósito. Al ayudar a las personas autistas y a sus familias a conectarse, Vivo una vez más se posicionó como una marca relevante en el debate tecnológico.

Brand: Vivo
Client: Vivo
Agency: AFRICA DDB BRASIL PUBLICIDADE LTDA
Language: Spanish

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