Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2023 SILVER
EQUIPO EXILIADO: Brahma recordó que ninguna guerra es capaz de detener el espíritu del fútbol
Brahma, demostró el poder unificador del fútbol y se posicionó como un símbolo de resistencia en medio del conflicto en Ucrania.La guerra puso fin al equipo ucraniano FC Mariupol. En respuesta, Brahma se unió al Batel de Prudentópolis y creó el movimiento #FCMariupolLives.El equipo adoptó el nombre y los colores del club extinto, uniendo a ambos pueblos a través de la pasión por el deporte.Este movimiento, sin inversión publicitaria, empezó de manera no identificada para consolidar a Brahma como la marca del fútbol.
Brand:
Brahma
Client:
AMBEV S.A.
Agency:
Africa Creative
Language:
Spanish
2023 BRONZE
Grab: Digitalising Farmer Supply Chains
Vietnam is Southeast Asia’s fastest growing digital economy but even amidst an unprecedented e-commerce boom, 14 million rural farmers (representing 1 in 5 Vietnamese adults) are held back from prospering by a broken supply-chain where up to 45 percent of fresh fruit and vegetables harvested perish before reaching anyone’s table. GRABCONNECT helped to connect ‘digitally outcast’ farmers to Grab’s vast network of merchants and app users, helping to build a stronger supply ecosystem for online groceries in Vietnam, and saving more than 400 tons of fruit losses in the process.
Brand:
Grab
Client:
Grab Singapore
Agency:
Grab
Language:
2023 BRONZE
Return the bottle
How do we convince consumers that it is worth returning empty beer bottles? We've reinvented the bottle – from something you don't notice into someone you care about – the character of an iconic song. In just one month, the bottles began to return "home" faster - we shortened the cycle with up to 12 days and the sold/returned ratio increased by 18%. Thus, we achieved a better image of Zagorka as a company that cares for society, but also the campaign led to a better production time and less packaging costs.
Brand:
Zagorka
Client:
Zagorka AD
Agency:
Saatchi&Saatchi, part of Publicis Groupе Bulgaria
Language:
Bulgarian