Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

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100 million strong movement to bring people closer #lookup


Brand: Vodafone India
Client: Vodafone India Limited
Agency: Ogilvy & Mather Group, India

It's time to talk about The Talk

Established in 2006, P&G’s “My Black Is Beautiful” platform was created to celebrate the beauty – inside and out – of African-American women. But as racial bias re-emerged as a divisive theme in the United States, the brand, a longtime advocate of improved lives for all, recognized the need to go beyond beauty. Through a film called “The Talk”, P&G succeeded in sparking a thoughtful, national conversation – one that went beyond shampoo and diapers to launch a new dialogue for the future we build together.


Brand: Procter & Gamble "My Black is Beautiful"
Client: Procter & Gamble
Agency: BBDO New York

Balance The Equation

Today’s society does not adequately encourage women to work in the fields of science, technology, engineering and math (STEM). While many talk about this issue, GE is the only major corporation acting upon it at scale, by fiercely committing to a workforce of 20,000 women in STEM by 2020.   GE’s campaign, Balance the Equation, successfully promoted that effort. They moved the needle on applications and reputation among millennial women, outpacing their goal in year 1. 


Brand: GE
Client: GE
Agency: BBDO New York

2018_na_2018_e-2623-549_hero_1 84 Lumber 84 Lumber "The Journey"
2018_na_2018_e-3091-336_hero_1 United States Postal Service Zero Friction
2018_in_2018_65_hero_1 INORBIT MALLS (I) PVT. LTD. HOME RUN - NOT HOME BOUND
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