This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
McDonald’s has a history of supporting women-owned businesses and decided to tell that story at a point in time when it couldn’t be a more welcomed message. On International Women’s Day, McDonald’s highlighted and celebrated the successes and impact of the women of McDonald’s. We transformed the most iconic logo in the world into a beacon for its female workforce at women-owned McDonald’s locations across the nation. The one-day event generated over 1.6 BILLION global impressions and increased relevant brand health metrics.
Agency: We Are Unlimited