CLIENT
Zagorka AD
Milena Moskova
Senior Brand Manager
Zagorka AD
AGENCY
Saatchi&Saatchi, part of Publicis Groupе Bulgaria *Lead Agency
Eleonora Misheva
Client Service Director
Saatchi&Saatchi, part of Publicis Groupe Bulgaria
Brandworks, part of Publicis Groupе Bulgaria *Lead Agency
Anastasia Tomeshkova
Business Lead
Brandworks, part of Publicis Groupe Bulgaria
Dentsu Bulgaria
Ognyan Mladenov
Account Director
Dentsu Bulgaria
SUMMARY
How do we convince consumers that it is worth returning empty beer bottles? We've reinvented the bottle – from something you don't notice into someone you care about – the character of an iconic song. In just one month, the bottles began to return "home" faster - we shortened the cycle with up to 12 days and the sold/returned ratio increased by 18%. Thus, we achieved a better image of Zagorka as a company that cares for society, but also the campaign led to a better production time and less packaging costs.