This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
Heroes of my country
Given the political and social situation of the country, Pollo Campero launches a call for individual action for collective well being, emphasizing that it was time to shift from the indifference to make the difference. The campaign affected positively the spirit of Guatemalans, reinforcing their values, appealing to a new nationalism, becoming a topic of national conversation. Significant results in KPI´s: • Substantial increase in the brand's emotional connection with its consumers • Exceeded business objectives: sales + 4% vs. previous year • Increase of +0.5 percentage points in Share of Value, consolidating category leadership.
Brand: Pollo Campero
Client: Pollo Campero
Agency: Don't Stop Me Now