Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2022 SILVER
Hopeless generations
In 2021, only 16% of the important 16-24 target group thought McDonald’s was a good employer. McDonald’s set out to change this perception by going against the stream of prejudices adults have against young people – showing how McDonald’s have believed in every hopeless generation since 1973. The campaign increased “good employer” by +56% and brand trust by +40%, resulting in a visit intent uplift by +23%, increasing McDonald's market share from 43% in January 2021 to 50% in January 2022.
Brand:
McDonald's
Client:
McDonald's
Agency:
NORD DDB Stockholm
Language:
English
2022 SILVER
Super Nahi Tou 4G Nahi
Being #1 data provider in Pakistan, Jazz’s goal was to become the most loved data network. We created and rolled out our perception-building campaign: #SuperNahiTou4GNahi . #SuperNahiTou4GNahi was rolled out over three occasions: PSL, Ramzan, and 14th August: showcasing Jazz Super 4G heroes enabling themselves, others, and empowering Pakistan as a nation. The campaign remarkably improved Jazz's health as Pakistan’s leading and fastest data network which cares about its consumers and understands them. #SuperNahiTou4GNahi became the third most recognised brand line within 3/4 of the year of its introduction.
Brand:
Jazz Super 4G
Client:
PMCL JAZZ
Agency:
Fishbowl (Pvt) Ltd
Language:
English
2022 SILVER
Lilly: Health Above All
Lilly, a medicine company, was founded 145 years ago to make life-saving medicine for those who need it. Now in 2021 as a pandemic raged on and health was de-prioritized, Lilly needed to share its belief in putting health above all. But there was a problem, no one really knew who Lilly was and worse Lilly was grouped into one of the most distrusted industries- pharma. Our challenge was clear, we needed to build a positive brand reputation in a distrusted category. The campaign was a success, increasing reputation 308%
Brand:
Lilly
Client:
Eli Lilly and Company
Agency:
Wieden+Kennedy Portland
Language:
English
FINALISTS
Hrvatski Telekom
Poziv koji ne propuštaš
Podravka d.d.
Hrana koja brine o vama
Trust Index
Trust Index: The quantification of trust to the Growthfund
