Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2022 BRONZE

Financial Intelligence

The Challenge: BCR to become a brand “about something” and grow as different in people’s mind. The Insight: Though people spend hours thinking and dealing with finances, they don’t know how tomake the banks work FOR them. The Idea and Executions: Democratization of financial know-how for all Romania. Financial intelligence for everyone: habits and tools for a big impact in your financial life. Results: BCR became a brand that’s clearly differentiated as financial education leader, while“responsible” banking products, aka savings, increased sales between +37% to +49% permonth.

Brand: BCR
Client: BCR
Agency: COHN AND JANSEN CREATIVE NETWORK
Language: English

2022 BRONZE

MTR's East Rail Line Cross Harbour Extension Anticipation and Branding Campaign

Hongkongers have been fighting with COVID-19 for over 2 years. Meanwhile, MTR’s image was hit severely because of construction controversies and passenger dissatisfaction aroused from operation challenges. MTR recognized an urgent need to rebuild public trust. Riding on the launch of East Rail Line Cross-Harbour Extension, MTR brought excitement to the city and rebuilt public trust by an audience-specific communications campaign featuring own meme “Feeling excited with East Rail Line Cross Harbour Extension”. After the campaign launched, it became the talk of the town, reconnecting with the HK community successfully.¦Hongkongers have been fighting with COVID-19 for over 2 years. Meanwhile, MTR’s image was hit severely because of construction controversies and passenger dissatisfaction aroused from operation challenges. MTR recognized an urgent need to rebuild public trust. Riding on the launch of East Rail Line Cross-Harbour Extension, MTR brought excitement to the city and rebuilt public trust by an audience-specific communications campaign featuring own meme “Feeling excited with East Rail Line Cross Harbour Extension”. After the campaign launched, it became the talk of the town, reconnecting with the HK community successfully.

Brand: East Rail Line Cross Harbour Extension
Client: MTR Corporation Limited
Agency: Hardchi Creative Limited
Language: English

2021 GOLD

Moldy Whopper

The fast food industry’s reputation is built on artificiality. Over the last five years, Burger King had been working hard to shatter this perception, ridding our food of artificial sources. By 2020, we'd finally achieved a 100% real version of the Whopper. To break from the industry’s bad reputation, we’d confront people with something undeniable: REAL food shouldn’t last forever. Moldy Whopper did just that, breaking all the rules in food advertising. Our bold move paid off: Quality ingredient perception: +26% Visitation consideration: +22.8% Whopper sales: +14% Total impressions: 2.9B

Brand: Burger King
Client: Restaurant Brands International
Agency: INGO Stockholm
Language: English

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