Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

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La Ponchila

Cada año en las zonas alto andinas del país, las temperaturas bajas vuelven insoportable el camino al colegio para muchos niños de escasos recursos. Ante este panorama, tres empresas decidieron unirse y encontraron la solución que buscaban en otro problema actual: la falta de reciclaje. Así nació la Ponchila, la 1ra mochila con poncho incorporado hecha de 80 botellas de plástico reciclado. Una campaña que juntó a personas y empresas para crear un producto que hasta hoy sigue ayudando a miles de niños, mientras ayuda al planeta._x000D_


Brand: La Ponchila
Client: Pacífico Seguros
Agency: McCann Lima

The Untouchables

The majority of charitable foundations use customary channels for fundraising (sms, websites, events), but how to create a new technological, reliable and transparent way? The BELA Fund, Mastercard and Citibank developed a method of contactless payment through unique posters. As a result, the campaign “The Untouchables“ attracted a lot of media attention (PR value - $ 1 million), the promo video collected 4.8 million views, users in social networks were actively sharing the video (including 100 famous celebrities). During the project the Fund gathered 630 000 rubles. And most importantly - other funds (and not only funds) also decided to use this channel.


Brand: Fund “BELA. Butterfly children”, Mastercard, Citibank
Client: Fund "BELA. Butterfly children”
Agency: Publicis Russia

It's time to talk about The Talk

Established in 2006, P&G’s “My Black Is Beautiful” platform was created to celebrate the beauty – inside and out – of African-American women. But as racial bias re-emerged as a divisive theme in the United States, the brand, a longtime advocate of improved lives for all, recognized the need to go beyond beauty. Through a film called “The Talk”, P&G succeeded in sparking a thoughtful, national conversation – one that went beyond shampoo and diapers to launch a new dialogue for the future we build together.


Brand: Procter & Gamble "My Black is Beautiful"
Client: Procter & Gamble
Agency: BBDO New York

2019_ru_2019_1500_hero_1 TNT4 #Just4Fun TNT4
2019_ru_2019_2151_hero_1 GDrive G-Drive Challenge at Epicenter CS:GO
2019_sg_2019_08_hero_1 StarHub Hello Change
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