Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2021 SILVER

Dove 'Courage is Beautiful'

During the early days of the COVID-19 pandemic Dove saw an opportunity to redefine beauty once again by creating a campaign to announce their commitment to support Canadian frontline workers. Building from the insight that in times of crisis, beauty lies in what we do, not how we look, Dove created a campaign that showed the beauty in our frontline workers’ acts of courage. The campaign poignantly captured the zeitgeist of the pandemic and re-established Dove as a leading purpose led brand.

Brand: Dove
Client: Unilever
Agency: Ogilvy Canada
Language: English

2021 SILVER

Face Mask National Anthem

Summer 2020 had seen COVID-19 case numbers rise exponentially in Pakistan, and the public was not following government SOPs to battle it. To encourage Pakistanis to wear facemasks in order to protect themselves and others, we appealed to their national sense of duty by singing the National Anthem on independence day as it never had been done before: through facemasks. An emotional Shahzad Roy sang the anthem accompanied by a diverse choir in facemasks, urging the Pakistani public to fight COVID-19 by following SOPs.

Brand: Face Mask National Anthem
Client: Unilever Pakistan
Agency: BBDO Pakistan
Language: English

2021 BRONZE

New World Development - Mask to GO

Mask to Go became an innovative solution that took on the challenges of the COVID pandemic and helped 40,000 families in the first 10 weeks and millions more

Brand: New World Development
Client: New World Development Company Limited
Agency: MSL Hong Kong
Language: English

FINALISTS

Hrvatski Telekom Poziv koji ne propuštaš

Podravka d.d. Hrana koja brine o vama

Trust Index Trust Index: The quantification of trust to the Growthfund