Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2004 BRONZE

I Am Your Idea

With the "I Am Your Idea" campaign, Accenture disrupted the Consulting category by embracing the importance of clients' ideas in delivering innovation. Despite being vastly outspent by its largest competitor, the global campaign broke through to Accenture's target and achieved a 34% increase over projected bookings.

Brand: Accenture
Client: Accenture
Agency: Young & Rubicam New York
Language: English

2003 GOLD

Switchers

Apple's market share was stagnant - it was time to talk to the 95% of computer users who didn't own a Mac. These were people who loved Apple, but didn't think they could own one because of their misperceptions that Apple was incompatible: with devices, with friends, between software and with their PC prominent lives. The Switchers campaign showed PC users of every walk of life giving testimony that: yes, you can own a Mac. The campaign started a cultural momentum around switching that brought 3.6MM unique visitors to Apple.com/Switch with over 60% of the traffic originating from PC platforms within one week of the campaign launch and has continued to draw enthusiastic curiosity from the PC universe.

Brand: Apple
Client: Apple Inc.
Agency: TBWA\Chiat\Day
Language: English

2003 SILVER

Olympic Sponsorship

Against America's leading brands and their substantial Olympic advertising budgets, Home Depot's creative strategy and campaign, aided by shrewd media planning and public relations, catapulted Home Depot into first place with all Americans. This campaign's extraordinary success is, more than anything, an illustration of how great things spring from a powerful creative strategy.

Brand: The Home Depot
Client: The Home Depot
Agency: The Richards Group
Language: English

FINALISTS

Santander BUS STOP, BUSINESS GO

Natura Amazon Alive - The real time deforestation counter

Movistar Movistar Con Todo