Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2008 GOLD

The Human Element

At best, the work of The Dow Chemical Company was faceless. At worst, it was perceived to be everything detrimental to life on Earth. Hence the campaign's challenge: reframe Dow, fundamentally changing the way opinion leaders view the chemical company. By embodying the company's vision to address some of the most pressing economic, social and environmental concerns facing the global community, the Human Element campaign touched the target's hearts and minds and caused them to dramatically reevaluate how they view The Dow Chemical Company.

Brand: The Dow Chemical Company
Client: The Dow Chemical Company
Agency: Draftfcb Chicago
Language: English

2008 SILVER

Welcome To The Human Network

In recent years the Internet has entered a new chapter, sometimes called Web 2.0. This change has had profound implications for Cisco. The company's extraordinary success in the late nineties with the first chapter of the Internet had made it synonymous with Internet hardware. Though Cisco was helping lead the next wave of the Internet revolution, the brand was not receiving credit for its role. The challenge in 2006 was clear: How to reposition Cisco's brand to help it catch up with the rapidly increasing footprint of Cisco's business?

Brand: Cisco
Client: Cisco Systems
Agency: Ogilvy & Mather
Language: English

2007 SILVER

Prepare and Protect America

The devastating hurricane seasons of 2004 and 2005 left Americans reeling. It became clear that the biggest catastrophe our nation faced was not being prepared for the next one. Yet no company was willing to publicly advocate a viable, long-term solution to this problem - except Allstate. Allstate led a public dialogue around a plan to better prepare and protect America from natural catastrophes. Campaign results included: a significant increase in website visits, organizations embraced the cause and joined a coalition, and insurance industry press coverage was visibility more balanced.

Brand: Allstate
Client: Allstate Insurance Company
Agency: Leo Burnett USA
Language: English

FINALISTS

Hrvatski Telekom Poziv koji ne propuštaš

Podravka d.d. Hrana koja brine o vama

Trust Index Trust Index: The quantification of trust to the Growthfund