Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2010 SILVER

Sponsors of Tomorrow

Our challenge was to get Intel talked about, and ultimately, make the brand relevant to everyday consumers. To accomplish this, we decided to show people across the globe that Intel is much more than 'just a big chip company'. Utilizing a variety of traditional and not-so-traditional media, our 'Sponsors of Tomorrow' campaign demonstrated that the smart, quirky people at Intel are creating the future with mind-blowing, world-changing technologies. Upon launch, 'Sponsors of Tomorrow' was met with tremendous social media and PR buzz - an impressive feat for a previously invisible brand.

Brand: Intel
Client: Intel Corporation
Agency: Venables Bell & Partners
Language: English

2010 BRONZE

'Cross-Section'

United Technologies is a 58 billion dollar company that few people knew about. We needed to get Wall Street investors to take notice of this solid diversified industrial in a way that would inspire them to research, recommend and purchase United Technologies stock- with serious levels of investment. The 'Cross Section' campaign appeals to the dormant little boy in our investor by surrounding him with elaborate and breath-taking cross-sections of the technology, financial success and 'big cool things' that make up United Technologies.

Brand: United Technologies
Client: United Technologies Corporation
Agency: DDB New York
Language: English

2009 BRONZE

Growing Ideas

Weyerhaeuser needed to reinvent its image. The campaign's challenge: Update the vitality of the Weyerhaeuser brand by taking credit for the company's many cutting-edge ideas and products. The campaign significantly increased traffic to the Web site versus the prior year and at a significantly increased click-through rate. At the site, visitors got a fascinating tour of all of Weyerhaeuser's innovations and left them with a more positive opinion of the company.

Brand: Weyerhaeuser
Client: Weyerhaeuser Co.
Agency: Dailey & Associates
Language: English

FINALISTS

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