Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.

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2003 BRONZE

We want to race the truck. People love the truck.

When UPS entered NASCAR, they knew the following: People love the truck and no one could be more suited to driving the truck than legendary Winston Cup driver Dale Jarrett. With this premise, UPS set out to connect with the fans and keep Jarrett in the limelight. They achieved these objectives and created a national movement. We want to race the truck - people love the truck.

Brand: United Parcel Service
Client: United Parcel Service
Agency: The Martin Agency
Language: English

2001 GOLD

Cisco Internet Generation

The objective of this campaign was to forge an enduring link between Cisco and the Internet. Unlike other technology businesses Cisco wanted to become synonymous with both the functionality and the emotional possibilities the Internet has (and continues) to deliver to people. The key to the campaign's effectiveness is that it delivered both elements of this strategic message in an approachable, credible way without hyperbole--all values that are totally reflective of both the business and it's Brand.

Brand: Cisco
Client: Cisco Systems
Agency: GMO/Hill Holliday
Language: English

2001 SILVER

Cat Herders

Using the metaphor "herding cats" which had come to describe hopelessly impossible technology feats, EDS restaged and reintroduced itself to the world during Super Bowl XXXIV. "Cat Herders" brilliantly showcased how EDS wrangles technology, conquers business problems and highlighted their inherent love of solving tough problems. "Cat Herders" effectively put EDS back on the short list, not only with technology decision makers, but also with the press, employees and recruits.

Brand: EDS
Client: EDS
Agency: Fallon
Language: English