Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2006 SILVER

ecomagination

The challenge for 2005 was to reposition GE for the future by taking a real stand on the environment in a crowded landscape littered with empty environmental promises. The campaign presented a whole new view on addressing the world's environmental issues: technology that would create more with less, while coexisting in harmony with nature. Ecomagination has changed perceptions of GE to an eco-concerned company and proven that GE could not only be a great company but also a good one.

Brand: GE
Client: General Electric Company
Agency: BBDO New York
Language: English

2006 BRONZE

Reba/Habitat for Humanity

Faced with high raw material costs and a category with very little product differentiation, Whirlpool needed to give consumers a reason to invest in a Whirlpool appliance at a higher cost. The strategy was to connect with the target audience through social responsibility. Whirlpool's Habitat for Humanity campaign not only exceeded the corporate goals of increasing sales, market share and emotional measures but also increased awareness and donations to Habitat beyond expectations.

Brand: Whirlpool
Client: Whirlpool
Agency: Publicis New York
Language: English

2005 GOLD

imagination at work

From "the lightbulb company" to "the imagination company, " the "imagination at work" campaign has successfully repositioned GE for the 21st century. In only two years, the transition from the well-loved and long standing "We Bring Good Things to Life" has paid off - the target audience replays a new sense of excitement about the brand and perceives GE as more diverse, innovative, high-tech and industry leading.      

Brand: GE
Client: General Electric Company
Agency: BBDO New York
Language: English

FINALISTS

Santander BUS STOP, BUSINESS GO

Natura Amazon Alive - The real time deforestation counter

Movistar Movistar Con Todo