Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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2016 SILVER
2016 SILVER
Wishes Delivered
The 2013 holiday season wasnt great for UPS. The combination of bad weather and last-minute e-commerce orders pushed the network past its limits. The public wasnt pleased, and took to social media to vent their dissatisfaction. In 2014, we needed to build up goodwill, and regain our position as a source of holiday cheer. We solicited holiday wishes from around the country, and granted them some big, some small, some truly magical. Social sentiment shifted to positive, and one very special wish went viral, garnering 45 million views!
Brand:
UPS
Client:
UPS
Agency:
Ogilvy & Mather
Language:
English
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Hrvatski Telekom
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Trust Index
Trust Index: The quantification of trust to the Growthfund
