Corporate Reputation
This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.
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PROGRAM
2016 BRONZE
2015 SILVER
Work Is a Beautiful Thing
The worlds biggest company had a big issue. Walmart has some of the most loyal shoppers, but it also has a lot of haters and that was hurting the brand. To shift these deeply engrained perceptions, Walmart needed to tackle an issue even bigger than itself: American jobs. Walmart committed to investing $250 billion in products that support American jobs. We reframed this initiative by showing the dignity people feel when working. Work is a beautiful thing started a positive conversation to help shift Americas negative perceptions of Walmart.
Brand:
Walmart
Client:
Walmart
Agency:
Saatchi & Saatchi
Language:
English
2015 SILVER
Made With IBM
To drive IBMs credentials in Social, Mobile, Analytics and Cloud we set out to show the value being Made With IBM. We dedicated the entirety of our Masters Tournament TV Inventory to a stream of almost 70 unique commercials: a 35 Minute Documentary, Interrupted by Golf. By solving the ad nauseam of endlessly repetitious commercials, we dominated Masters buzz (3x the mentions of the other sponsors combined). We transformed brand perceptions, and contributed to a $3.5BN increase in category revenue.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Hrvatski Telekom
Poziv koji ne propuštaš
Podravka d.d.
Hrana koja brine o vama
Trust Index
Trust Index: The quantification of trust to the Growthfund
