Crisis Response / Critical Pivot

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2022 BRONZE

Hyundai Staria, no existe nada igual.

La industria de vehículos nuevos en CR finalmente tuvo crecimiento luego de haber caído por cuatro años consecutivos, esto en medio de una inédita escasez de autos nuevos a nivel mundial producto de la escasez de semiconductores. Vimos una oportunidad estratégica en un momento clave; introdujimos un vehículo multipropósito (transporte y carga) en el mercado costarricense y lo conceptualizamos además como un SUV familiar. Lo cual nos permitió ofrecer un mismo modelo en 3 segmentos el mercado. Vendimos 89% más que la meta.

Brand: Hyundai Staria
Client: Hyundai Costa Rica
Agency: interaction
Language: Spanish

2022 BRONZE

James Jefferson: How a fraudster, created by a bank, reduced fraud

While the COVID-19 was abating in the UAE and in the Middle East, another pandemic was on the rise. Online phishing attacks increased by a whopping 250%. Emirates NBD wanted to help educate people against fraud. So Emirates NBD launched James Jefferson -

Brand: Emirates NBD
Client: Emirates NBD
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 BRONZE

Buskermercials

Thanks to the pandemic, busking was banned in Singapore for over a year, leaving 350+ street performers without their livelihood. As a national media network and champion of local creativity, Mediacorp wanted to give them a new avenue to earn sustainable income. Presenting Buskermercials: a platform that connects local buskers with world-famous brands to create promotional songs. Thus far, brands like Pizza Hut, Amazon, KFC, Singtel 5G, and more have adopted this new advertising format – helping buskers earn avg. $3,000/month (60% more than targeted) and reach 3.7 million listeners.

Brand: Buskermercials
Client: Mediacorp Pte Ltd
Agency: BLKJ HAVAS
Language: English