Crisis Response / Critical Pivot
FILTER BY:
PROGRAM
2021 GOLD
Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission to spread the importance of handwashing during COVID-19 pandemic
When Coronavirus turned into a pandemic in 2020,it became the biggest threat the humanity has seen in years.Until a vaccine was found,handwashing was humanity's best defense- soap was hope for the world. Landing importance of Handwashing with Pakistanis was critical and Lifebuoy broke all norms to do the same;promoting competitors to advocate handwashing with ANY soap, enabling access to handwashing with mobile setups and attempting to make handwashing education fun. This was an example of doing well by doing good with the brand rewarded with salience, imagery,business and share growth
Brand:
Lifebuoy
Client:
Unilever Pakistan
Agency:
MullenLowe Rauf
Language:
English
2021 GOLD
Eidipaisa
With a lockdown in place due to the pandemic, Eid was looking to be a gloomy affair where people would not meeting one another and worse of all, there would be no Eidi! So we changed our brand from easypaisa to eidipaisa for Eid so people could continue to send Eidi through our app, while staying home and staying safe.
Brand:
Easypaisa
Client:
Easypaisa-Telenor Bank
Agency:
Ogilvy Pakistan
Language:
English
2021 SILVER
Destination Menu by Thai Catering
When COVID forced lockdowns around the world, and travel became impossible, airlines were grounded, and most were forced to eliminate staff. Working with Thai Airways, we launched Destination Menu. A new service that transformed the airline's catering function into a food delivery provider with dishes inspired by destinations around the world. Grossing $600k USD+ per month and keeping over 2,200 people employed, Destination Menu was an idea born from crisis, but which continues to deliver meals and salaries today and into the future.
Brand:
Thai Airways
Client:
Thai Airways
Agency:
Wunderman Thompson
Language:
English
FINALISTS
Sirena
Sirena - Mes de la Belleza 2023
Hilton
Hilton: It Matters Where You Stay
Grab
Turning Grab drivers into food marketers
