Crisis Response / Critical Pivot

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2024 BRONZE

Complimentary Access

Doesn't Kill to Ask

To have a larger impact on the gun violence epidemic, we shifted the conversation from ownership to access, and found a way to focus on gun safety that anyone could adopt. We created an empowering approach to help break the taboo of talking about guns, and change the “drop-off” conversation among parents. Our “Doesn’t kill to ask” theme-line motivates people to embrace an awkward conversation to potentially save a life. Those exposed are 2.5x more likely to ask if there’s an unlocked gun in the house vs. unexposed.

Brand: Northwell Health
Client: Northwell Health
Agency: StrawberryFrog
Language: English

2023 SILVER

Oreo & Friends

In 2022, rises in costs of living in the UAE made keeping pets, for many pet owners, unaffordable. Worrying cases of pet abandonment came to light. Pet shelters were overflowing and struggling, needing help with pet adoption. We discovered a meaningful coincidence for Oreo to play a purposeful role. Oreo is the 6th most popular name for black and white pets. And as Oreo is a brand that believes no Oreo should go unloved, we got Oreo to help effectively encourage and propagate pet adoption, partnering with shelters.

Brand: Oreo
Client: Oreo
Agency: Publicis Groupe - Saatchi & Saatchi Middle East
Language: English

2023 SILVER

How The Christ Health Hospital Network Survived The Nursing Crisis

In late 2021, the Delta variant of COVID-19 decimated nursing staffs across America. Due to alarming turnover rates, nurse staffing at the Christ Hospital Health Network (TCHHN) in Cincinnati was down 15%, a trend that could jeopardize treatment for future patients. In response, we scrapped plans for a brand campaign and instead developed a recruitment campaign in a week. After launch, visits to the recruiting site exceeded expectations by 2X, the number of applications beat goals by 4X, and, most importantly, staffing levels fully recovered.

Brand: The Christ Health Hospital Network
Client: The Christ Hospital Health Network
Agency: Supernatural
Language: English