Crisis Response / Critical Pivot

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2023 SILVER

How The Christ Health Hospital Network Survived The Nursing Crisis

In late 2021, the Delta variant of COVID-19 decimated nursing staffs across America. Due to alarming turnover rates, nurse staffing at the Christ Hospital Health Network (TCHHN) in Cincinnati was down 15%, a trend that could jeopardize treatment for future patients. In response, we scrapped plans for a brand campaign and instead developed a recruitment campaign in a week. After launch, visits to the recruiting site exceeded expectations by 2X, the number of applications beat goals by 4X, and, most importantly, staffing levels fully recovered.

Brand: The Christ Health Hospital Network
Client: The Christ Hospital Health Network
Agency: Supernatural
Language: English

2023 BRONZE

Deposit made of Steel

2022 russian invasion was a shock to FUIB, a commercial Ukrainian capital bank. It had to ensure its financial viability in late 2022, when its pre-war savings accounts were due to expire. FUIB had to act quickly and persuade clients to switch to new savings deposit accounts and attract new clients. The campaign idea conveyed reassurance of new deposit safety, resonating with the context of Ukrainians staying strong in the war, like steel. Results were remarkable 5.4 times growth of money on deposits and 94% increase in new clients

Brand: FUIB
Client: FUIB
Agency: MullenLowe Adventa
Language: English

2023 BRONZE

How the pandemic ushered in a new era of efficiency for Vodafone X

In 2022, Vodafone X transformed its communication strategy in the wake of new market realities that closed its access to its primary customer base. Faced with significant challenges and a decrease in budget, Vodafone X pivoted to a ‘brand building’ strategy, resulting in a cut to its CPA by 50%, increased consideration, affinity, and most importantly, business growth in a declining Pay As You Go segment.

Brand: Vodafone X
Client: Vodafone
Agency: Folk Wunderman Thompson
Language: English