Crisis Response / Critical Pivot

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2022 SILVER

From Hydro to Crypto

Por ley, ninguna empresa en CR puede distribuir o exportar electricidad sin autorización del ICE. En el 2020, el ICE decidió no renovar contratos de compra de energía a productores privados. Pare evitar el cierre de operaciones, reestructuramos el modelo de negocio al transformar plantas hidroeléctricas en desuso en uno de los primeros centros de criptominería verde del mundo alimentados exclusivamente por agua. Logramos operar fuera del monopolio aprovechando la infraestructura existente, y duplicando nuestro margen de utilidad. De manera rentable compartimos nuestro excedente de energía limpia con el mundo.

Brand: Data Center CR
Client: Data Center CR
Agency: Interaction
Language: Spanish

2022 SILVER

The Right to Power

47 seconds of helplessness. And of pain. 47 seconds of uncertainty. And of desperation. 47 seconds of loneliness. And of losing hope. People, including babies and children, in Lebanese hospitals are dying and suffering because of the lack of electricity

Brand: LOGI Energy
Client: LOGI Energy
Agency: Publicis Groupe - Prodigious Middle East
Language: English

2022 SILVER

Unleashing the power of generosity in the face of adversity

Crown proved that doing what's right, not what's commercially obvious, drives results: Defying category logic when at a time in which on-premise channels were abruptly closed, instead of shifting marketing investment into the off-premise and at-home occasions, Crown acted on its purpose to inspire generosity by doubling down on its support for the on-trade community. Delivering YOY reversal on decline across L4W claimed consumption(+5.80%), equity gains across emotional engagement(+2.4%), distinctiveness(1.9%), dynamism(+1.8%) and taste(+4.9%) that outpaced gains seen by the category leader and increased penetration among millennials(+4%) and gen Z(+7%) .

Brand: Crown Royal
Client: Crown Royal
Agency: Anomaly
Language: English