Crisis Response / Critical Pivot

Fight to Protect the Little Things

COVID-19 brought an unprecedented crisis. During a crisis, brand actions that make a difference, create a long-lasting impact. And in such times, leaders emerge. That’s exactly what we enabled Dettol to do, helping Dettol act like a leader. While Dettol’s competitors were attempting to profiteer and fearmonger, we helped Dettol educate. In a time of fear, Dettol didn’t just advertise. Dettol acted and empowered. In transforming the narrative one of fear to confidence, Dettol resonated with shoppers across the region, earning its place as the #1 brand in the category.

Brand: Dettol
Client: Reckitt
Agency: FP7 McCann Dubai
Language: English