Crisis Response / Critical Pivot

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2021 SILVER

Volá

Producto de la crisis generada por la pandemia, para el lanzamiento del nuevo Tucson 2021 enfrentamos el reto de disponer únicamente de una versión, lo cual era un reto debido a que nuestros competidores tenían hasta 4 distintas versiones para las diferentes necesidades de los clientes. Además: No tendríamos el vehículo fisicamente, solo para el lanzamiento digital.Las ventas del mes de abril 2021 eran clave para los resultados anuales. Vendimos 146 unidades durante el mes de abril el doble que el promedio de nuestros pares durante el 2021.

Brand: Volá - Nuevo Hyundai Tucson
Client: Hyundai Costa Rica
Agency: Interaction
Language: Spanish

2021 SILVER

Every Donation is an Intervention

2020. The most difficult year for charities in living memory. With calls for help up by 20% and traditional donation sources obliterated with the lockdown of the nation, SVP needed to act fast. That meant a change in audience. To connect with young people, we created an emotional campaign rooted in the reality of what the brand does, connecting the donor and the recipient. The result? Our powerful idea delivered +175% in donations, and inspired a whole new generation of long-term donors to support SVP in the fight against poverty.

Brand: Society of Saint Vincent de Paul
Client: Society of Saint Vincent de Paul
Agency: In the Company of Huskies
Language: English

2021 SILVER

The Doppelgänger

Burger King repackaged its previously obscure value items under one platform “the tough time meals”. The menu was then launched through a stripped-down campaign, produced at a low budget, using limited props, and a celebrity doppelganger cast, all packaged together in a hilarious, kitschy manner, with one key message: we are saving on everything, except the quality of our food. The message created lots of engagement with Burger King’s fans, so much so that the relaunch generated a whopping 1547% increase in sales compared to the same period of 2019.

Brand: Burger King
Client: Burger King
Agency: Wunderman Thompson Riyadh
Language: English