CLIENT
FUIB
Ksenia Sikorskaya, Marketing director
Natala Demydenko, Head of marcom
Iryna Kishchenko, Marcom specialist
AGENCY
Svitlana Tsvelenieva, Creative director
Kateryna Melnyk, Senior copywriter
Zhanna Sidorskaya, Client service director
Elena Shevchenko, Group account director
John Alekseev, Senior art director
Jane Dorsett, Case contributor
Dievo
Anastasia Mikhailova, Digital Media Manager
Andriy Uzov, PPC Manager
Olena Burova, Strategic director (media)
Alla Borshch, Managing director
SUMMARY
2022 russian invasion was a shock to FUIB, a commercial Ukrainian capital bank. It had to ensure its financial viability in late 2022, when its pre-war savings accounts were due to expire. FUIB had to act quickly and persuade clients to switch to new savings deposit accounts and attract new clients. The campaign idea conveyed reassurance of new deposit safety, resonating with the context of Ukrainians staying strong in the war, like steel. Results were remarkable 5.4 times growth of money on deposits and 94% increase in new clients
