Crisis Response / Critical Pivot

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2021 BRONZE

Danish Ali (JazzCares)

Danish Ali is a widely loved comedian in Pakistan. By leveraging Danish’s comical acumen and combining that with specific and tailor-made services for COVID-19 the campaign became iconic in bringing hope through laughter. The light-hearted content made the campaign stand out and the services communicated saw a significant increase in awareness and usage and contributed towards making Jazz the highest recalled brand during pandemic times. Jazz recall even surpassed that of hygiene products.

Brand: Telecom
Client: PMCL JAZZ
Agency: Fishbowl (Pvt) Ltd
Language: English

2021 BRONZE

Coke for Everyone

During the pandemic, Coca-Cola being as optimistic as always came out with a unique piece of communication that gave a tribute to every person who fought till the last time. In a creative visualisation sequence, designed with Coca-Cola assets, the brand put forward a message of resilience that uplifted the spirit of humanity and gave new hope.

Brand: Coke for Everyone
Client: The Coca-Cola Company (Pakistan)
Agency: Ogilvy Pakistan
Language: English

2021 BRONZE

Lipton - Awakening hope through the power of human connection

At a time when anxiety and uncertainty was at its highest, Lipton reminded Pakistanis that whatever the circumstances, sometimes all we need to get through is the strength from the human connections around us.

Brand: Lipton
Client: Unilever Pakistan
Agency: JWT
Language: English