Crisis Response / Critical Pivot

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2021 BRONZE

You are not alone. The lifeline support line.

You are not alone. The phenomenally successful support line by ALONE Cometh the hour, cometh the organisation. ALONE is a charity that supports older people living alone. Almost overnight this frightened population were not just isolated but cut-off as they were warned to stay indoors and ‘cocoon’ . How would they survive? Nationally a network of community organisations was on standby to help. But who would co-ordinate? The answer was ALONE’s National Support Line and the campaign to get people to call exceeded all expectations.

Brand: ALONE
Client: ALONE
Agency: Bonfire
Language: English

2021 BRONZE

Saving Lives At The Speed of COVID

In a pandemic, effective public communication is essential to a nation’s emergency response. 20+ campaigns were developed at record speed, communicating to every adult in Ireland. We immediately influenced the adoption of life-saving behaviours; proving that at a time of grave threat, a unified, consistent voice will generate extraordinary trust, action and co-operation. Our ambitious research-led campaign; with 120,000 surveys informing hundreds of insights, was an unprecedented approach to effectiveness. Success depended on and was delivered by complete solidarity from everyone. This was Ireland versus COVID.

Brand: Health Service (HSE / Dept. of Health)
Client: Health Service Executive
Agency: Core
Language: English

2021 BRONZE

Fight to Protect the Little Things

COVID-19 brought an unprecedented crisis. During a crisis, brand actions that make a difference, create a long-lasting impact. And in such times, leaders emerge. That’s exactly what we enabled Dettol to do, helping Dettol act like a leader. While Dettol’s competitors were attempting to profiteer and fearmonger, we helped Dettol educate. In a time of fear, Dettol didn’t just advertise. Dettol acted and empowered. In transforming the narrative one of fear to confidence, Dettol resonated with shoppers across the region, earning its place as the #1 brand in the category.

Brand: Dettol
Client: Reckitt
Agency: FP7 McCann Dubai
Language: English