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Health Service (HSE / Dept. of Health)
Saving Lives At The Speed of COVID

RAN IN: Ireland

CLIENT
Health Service Executive



Department of Health

AGENCY
Core *Lead Agency



TBWA Dublin *Lead Agency



Publicis



Core Full Solutions Ltd.



Rothco Accenture Direct



ebow



SUMMARY

In a pandemic, effective public communication is essential to a nation’s emergency response. 20+ campaigns were developed at record speed, communicating to every adult in Ireland. We immediately influenced the adoption of life-saving behaviours; proving that at a time of grave threat, a unified, consistent voice will generate extraordinary trust, action and co-operation. Our ambitious research-led campaign; with 120,000 surveys informing hundreds of insights, was an unprecedented approach to effectiveness. Success depended on and was delivered by complete solidarity from everyone. This was Ireland versus COVID.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Audio Ads,Digital Mktg. – Display Ads,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Social Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Print - Newspaper,Radio,TV

Language: English