AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Bashar Dababneh, Art Director
Alanoud Alassaf, Copywriter
Toufic Bassil, Business Director
Abdullah Issa, Senior Account Manager
Maria Elamiri, Senior Account Executive
Ali Khalil, Strategic Planning Director
Ahmad Shanaa, Associate Creative Director
Rawan Bakri, Junior Art Director
Charly Wehbe, Head of Customer Experience Management
Kamal Yamout, Social Media Director
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer
Jamil Ghrawi, TV Producer
Mediacom (Saudi Arabia)
Forward FIlms
Mohammed Al Kindi, Director
Marwan Abinader, Executive Producer
Charbel Madi , Senior Producer
SUMMARY
Burger King repackaged its previously obscure value items under one platform “the tough time meals”.
The menu was then launched through a stripped-down campaign, produced at a low budget, using limited props, and a celebrity doppelganger cast, all packaged together in a hilarious, kitschy manner, with one key message: we are saving on everything, except the quality of our food.
The message created lots of engagement with Burger King’s fans, so much so that the relaunch generated a whopping 1547% increase in sales compared to the same period of 2019.
