Brand Integration & Entertainment Partnerships
This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.
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PROGRAM
2023 GOLD
Sound of Saudi
For decades, Saudi's music scene remained stifled, with emerging talents stuck between educational gaps and infrastructure limitations, resulting in uncharted potential and unfulfilled dreams. A multitude of undiscovered talents lay hidden behind the scenes. While popular televised talent shows fell short of meeting the music scene's demand for talent volume, The Saudi Music Commission and Anghami embarked on a mission to unearth and empower these hidden gems. "Sound of Saudi," an initiative that harnessed TikTok's reach and accessibility, transforming the platform into a full blown talent search & music competition.
Brand:
Sound of Saudi
Client:
Music Commission
Agency:
XELEMENT agency
Language:
English
2023 GOLD
What a Delivery!
foodPanda Pakistan partnered with the most successful franchise and two-time champions Islamabad United, led by Shadab Khan and owned by Ali Naqvi. It was the first time that ISLU played in foodPanda pink kits for all their away matches and it’s the first time any team has changed the color of their kit for a strategic partnership. The strategic partnership created an unforgettable impact while celebrating the love for cricket along with food.
Brand:
FoodPanda
Client:
foodpanda Pakistan – Delivery Hero
Agency:
Ogilvy Pakistan
Language:
English
FINALISTS
Telenor Pakistan
MyTelenor App
Hotels.com
The rookie sponsor that won the hearts of NBA fans
PopCorners
PopCorners - Break Into Something Good
