Brand Integration & Entertainment Partnerships
This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.
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PROGRAM
2020 GOLD
New Coke- Stranger Things
Coca-Cola, the drink, should never change. And because of that, Coca-Cola, the brand is constantly finding new ways to be fresh and relevant in culture. So partnering with Stranger Things 3 made perfect sense. But there was one problem. The show is set in the summer of 1985. The backdrop for Coke’s biggest ever marketing disaster: New Coke. This is the story of how Coca-Cola turned a failure into a triumph. And how the drink that was so famously rejected by culture in 1985 was embraced by it in 2019.
Brand:
Coca-Cola
Client:
The Coca-Cola Company
Agency:
Wieden+Kennedy
Language:
English
2020 SILVER
Julia
Autism Speaks aims to lower the average age of screening and diagnosis for children with autism, a key factor in optimizing outcomes. To overcome the emotional hurdles that keep some parents from taking early detection measures, we needed to speak in a familiar, accepting voice. So we partnered with Sesame Street and their ground-breaking Muppet Julia, to show not just the benefits of early detection, but the wonder that comes when you understand a child with autism – and increased usage of Autism Speaks' early screening tools by 60%.
Brand:
Autism Speaks
Client:
Autism Speaks
Agency:
BBDO New York
Language:
English
FINALISTS
Hotels.com
The rookie sponsor that won the hearts of NBA fans
PopCorners
PopCorners - Break Into Something Good
stc play
Revolutionising The Gaming Experience For Students
