Brand Integration & Entertainment Partnerships

This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.

2023 BRONZE

The World is Your Cart

Carts are more than a collection of goods, they’re cultural artifacts. Snapshots of our lives, saying more about us than what’s for dinner. As the pandemic created mass success for grocery delivery services, a category that was previously nascent became overcrowded. When category leader Instacart looked to reassert their dominance, the cart became the conduit to increase orders and stake their claim in culture. With new found brand IP, we built a creative platform and timely activation that unlocked the cart’s possibilities, driving mass conversation and a boom in orders.

Brand: Instacart
Client: Instacart
Agency: Droga5
Language: English

2023 BRONZE

From n00b to Thief: How Lexus Got Invited to the Esports Party

By getting out of the way and enabling customization, Lexus found its ideal Player 2 in 100 Thieves, the second-most valuable Esports company in the US. Through content integration, experiential executions and a custom wrap celebrating the Thieves’ world championship in League of Legends, Lexus earned their place at the Esports party. The brand’s Consideration and Familiarity increased significantly with Millennials and Gen Z, and Lexus was the #1 brand in equity growth among Gen Z in AdAge’s Gen Z Tracker.

Brand: Lexus
Client: Lexus
Agency: Team One
Language: English

2022 GOLD

The Warm Winter Livestream

With underprivileged areas, globally, facing a harsh COVID-19 winter, the UAE Government sought to generate fundraising to help vulnerable communities Our idea was based on the insight that charity marketing tends to become pity-party-like and people are

Brand: UAE Government Media Office
Client: UAE Government Media Office
Agency: UAE Government Media Office
Language: English

FINALISTS

Telenor Pakistan MyTelenor App

Hotels.com The rookie sponsor that won the hearts of NBA fans

PopCorners PopCorners - Break Into Something Good