Brand Integration & Entertainment Partnerships
This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.
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2023 SILVER
Live it up like Momoa
Can one man prove that one island is worth a visit and increase revenue by 335%? Yes. Bringing in Jason Momoa as our larger-than-life Chief Island Officer was a creative and strategic choice that dramatically overdelivered. His action-hero and kid-at-heart persona was given center stage and made our island the center of attention. Through a series of videos featuring Momoa's days on the island living it up, we increased overall international visits by 120% and increased visitors coming from Dubai by 203%
Brand:
Yas Island
Client:
Yas Island
Agency:
Momentum MENA, Dubai
Language:
English
2023 SILVER
2023 BRONZE
How Drive to Survive Upended Our Marketing Strategy
The production of long-form branded content in order to tell the story of the Toyota Motorsport Academy allowed us to shatter the functional category norms of communication. We shattered category norms to reflect the full rollercoaster of emotional experiences felt by motorsport drivers across much longer form content. The Toyota Motorsport Academy – which featured real participants over a 3 month period - has created a new gold standard in emotional storytelling rooted in the unscripted reality of the motorsport experience.
Brand:
Al Futtaim - Toyota
Client:
Al Futtaim Toyota
Agency:
Spine Marketing Consultancy DWC LLC
Language:
English
FINALISTS
Telenor Pakistan
MyTelenor App
Hotels.com
The rookie sponsor that won the hearts of NBA fans
PopCorners
PopCorners - Break Into Something Good
