Expedia Group

Michele Rousseau, Sr Vice President, Global Brands
Lish Kennedy, VP, Global Brands
Shelby Case, Sr. Director, Brand Integration
Hillary Jenson, Sr. Manager, Global Partnerships
Josh Bryant, Manager, Global Partnerships
Amy Kawahara, Associate Production Director
Kelly Kent, Sr. Brand Manager
Teo Anderson, Creative Project Manager
Gabrielle Faulkner, Senior Communications Planner
Myles Tennell, Producer
Mel Dohmen, Director, Brands PR
Nancy Lien, Sr. PR Specialist
Carey Malloy, Director, Influencers Marketing
Nicholas Hayes, Director, Global Brand
Michele Tierney, Sr. Media Manager
Katie Van, Director, Brand Marketing
Sarah Light, Sr. Media Planner
Carlos Armstrong, Director, Legal
Emily Kim, Sr. Manager, Comms Plan
Sheena Waller, Director Business Affairs
Jay Berry, Creative Director
Chris Ribiero, Creative Director
Aislinn Spence, PR Manager Expedia Group
Emma Tagg, Senior Manager, PR
Eva Durao, PR Manager
Michele Maschio, Senior Manager, Media Relations

Expedia Group *Lead Agency

Michele Rousseau, Sr Vice President, Global Brands
Lish Kennedy, VP, Global Brands
Shelby Case, Sr. Director, Brand Integration
Hillary Jenson, Sr. Manager, Global Partnerships
Josh Bryant, Manager, Global Partnerships
Amy Kawahara, Associate Production Director
Kelly Kent, Sr. Brand Manager
Teo Anderson, Creative Project Manager
Gabrielle Faulkner, Senior Communications Planner
Myles Tennell, Producer
Mel Dohmen, Director, Brands PR
Nancy Lien, Sr. PR Specialist
Carey Malloy, Director, Influencers Marketing
Nicholas Hayes, Director, Global Brand
Michele Tierney, Sr. Media Manager
Katie Van, Director, Brand Marketing
Sarah Light, Sr. Media Planner
Carlos Armstrong, Director, Legal
Emily Kim, Sr. Manager, Comms Plan
Sheena Waller, Director Business Affairs
Jay Berry, Creative Director
Chris Ribiero, Creative Director
Aislinn Spence, PR Manager Expedia Group
Emma Tagg, Senior Manager, PR
Eva Durao, PR Manager
Michele Maschio, Senior Manager, Media Relations

For a brand without the cultural cachet or ingrained presence in basketball, how do you get a valuable audience of NBA fans to consider Hotels.com for their next trip? We showed the lengths we go to find a player’s perfect somewhere, lifting our consideration and favorability scores by 4% (far above the general population), and landing our positioning of ‘hotel expert’ (33% vs. 20% general population) with an audience who would pay more for this service.