Brand Integration & Entertainment Partnerships

This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.

2023 SILVER

Live it up like Momoa

Can one man prove that one island is worth a visit and increase revenue by 335%? Yes. Bringing in Jason Momoa as our larger-than-life Chief Island Officer was a creative and strategic choice that dramatically overdelivered. His action-hero and kid-at-heart persona was given center stage and made our island the center of attention. Through a series of videos featuring Momoa's days on the island living it up, we increased overall international visits by 120% and increased visitors coming from Dubai by 203%

Brand: Yas Island
Client: Yas Island
Agency: Momentum MENA, Dubai
Language: English

2023 BRONZE

How Drive to Survive Upended Our Marketing Strategy

The production of long-form branded content in order to tell the story of the Toyota Motorsport Academy allowed us to shatter the functional category norms of communication. We shattered category norms to reflect the full rollercoaster of emotional experiences felt by motorsport drivers across much longer form content. The Toyota Motorsport Academy – which featured real participants over a 3 month period - has created a new gold standard in emotional storytelling rooted in the unscripted reality of the motorsport experience.

Brand: Al Futtaim - Toyota
Client: Al Futtaim Toyota
Agency: Spine Marketing Consultancy DWC LLC
Language: English

2023 BRONZE

The World is Your Cart

Carts are more than a collection of goods, they’re cultural artifacts. Snapshots of our lives, saying more about us than what’s for dinner. As the pandemic created mass success for grocery delivery services, a category that was previously nascent became overcrowded. When category leader Instacart looked to reassert their dominance, the cart became the conduit to increase orders and stake their claim in culture. With new found brand IP, we built a creative platform and timely activation that unlocked the cart’s possibilities, driving mass conversation and a boom in orders.

Brand: Instacart
Client: Instacart
Agency: Droga5
Language: English

FINALISTS

Hotels.com The rookie sponsor that won the hearts of NBA fans

PopCorners PopCorners - Break Into Something Good

stc play Revolutionising The Gaming Experience For Students