Brand Integration & Entertainment Partnerships
This award thonors those brands that have effectively reached their audience via strategic integrations & entertainment partnerships.
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2024 SILVER
7up x Sapphire West - The Up Collection
Revolutionizing youth engagement, our digital-led campaign, #TheUpCollection, seamlessly integrated with Gen Z's lifestyle through social media. In addition to the influencer-led fashion film, leveraging the influencers for aux content using diverse content formats, including individual fashion reels and store raids, ensured a broader reach. This strategic approach not only redefined perceptions about the branad but also yielded measurable commercial success. The campaign's unique blend of creativity and precision demonstrates its outstanding effectiveness in connecting with the youth demographic, showcasing a direct impact on audience behavior and tangible business outcomes.
Brand:
7up
Client:
PepsiCo
Agency:
Alt Story (Pvt.) Ltd.
Language:
English
2024 SILVER
Adopt a Stray
As a brand with low involvement, little money and a big purpose, Fresh Step co-opted the gaming universe to put the brand and cat adoption front and center in one of the year’s hottest games: Stray. For 48 hours gamers could play Stray using real cats in need of a home, becoming a first-of-its-kind live streaming adoption event. This collaboration resulted in nearly 15M earned impressions, a sale volume lift of 10% MoM, and a 124% surge in pet adoption applications – all done with a budget of $24K.
Brand:
Fresh Step, The Clorox Company
Client:
The Clorox Company
Agency:
FCB Chicago
Language:
English
FINALISTS
Telenor Pakistan
MyTelenor App
Hotels.com
The rookie sponsor that won the hearts of NBA fans
PopCorners
PopCorners - Break Into Something Good
