AGENCY
Chris Grave, Chief Creative Officer
Jason Stinsmuehlen, Executive Creative Director
Amanda Abrams, Group Creative Director
Mark Miller, Chief Strategy Officer
Trang Fieman, Associate Strategy Director
Scott Thornton, Media Director
Kyle Acquistapace, Chief Media Officer
Nichole Kirsch, Group Media Director
Stacey Cho, Associate Media Supervisor
Chanelle Billones, Associate Media DirectorScott Ivener, Copywriter
Sarah Smith, Senior Producer
Matt Lanzdorf, Creative Director
Jesse Blatz, Creative Director
Cliff Adams, Management Director, Strategy
Amy Oars, Account Director
Ben Allison, Group Account Director
Morgan Turturici, Account Supervisor
Rachel DeLesk, Management Supervisor
SUMMARY
By getting out of the way and enabling customization, Lexus found its ideal Player 2 in 100 Thieves, the second-most valuable Esports company in the US. Through content integration, experiential executions and a custom wrap celebrating the Thieves’ world championship in League of Legends, Lexus earned their place at the Esports party. The brand’s Consideration and Familiarity increased significantly with Millennials and Gen Z, and Lexus was the #1 brand in equity growth among Gen Z in AdAge’s Gen Z Tracker.
