Beverages
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2020 BRONZE
Nestlé NESFRUTA No More Dhoka Campaign
We flipped not only our core competitors advertising tactics, but made a statement as to how ‘their way’ of advertising tends to find ways to dupe you into consuming a product. And we did this without having to tweak our retail margins. Nesfruta was thus able to stand for everything its competition is not, while garnering brand love and driving sales volumes.
Brand:
Nestlé NESFRUTA
Client:
Nestlé Pakistan Ltd.
Agency:
Ogilvy Pakistan
Language:
English
2019 GOLD
Absolut Civil Love
After decades of sectarian division and Civil War in Lebanon, we called on the Lebanese to fall in Civil Love. Inter-faith love and marriage would heal divisions in Lebanon and unify the nation. But can Civil Love really unify Lebanon if it cannot result in civil marriage? Inter-faith civil marriage is still not possible in Lebanon, so we discovered a legal loophole and brought civil marriage the closest it has ever been to Lebanese territory, only 12 miles off our shores.
Brand:
Absolut Civil Love
Client:
Fawaz Holding
Agency:
Interesting Times
Language:
English
2019 SILVER
Coca Cola Food and Music Festival
The Coca-Cola Food and Music Festival is the biggest celebration of food and music in Pakistan which targets youth & families to come together in a safe environment. Coca-Cola brought people together by offering a perfect combination of festivity to our entertainment starved public. With over half a million visitors, It has proven to be the Largest/Most Entertaining and Successful Series of Branded Events across Pakistan. Creating a new trend of gathering consumers in large scale events, under International Health and Safety Standards, making the experience, one of its kind.
Brand:
Coca Cola
Client:
Coca Cola Pakistan
Agency:
Activation Partner
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Barista
Black & White Lebanon
