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2023 GOLD

Ditch The Glitch

Lipton wanted to become an integral part of Ramadan season to enhance their situation. Being relevant to the season was a key, hammering on important insight that no one pay attention to, which is the major energy glitch that people experience after Iftar as they feel heavy, providing Lipton cup of tea that allows them to Ditch the Glitch and give the day a second chance. Which led to +33% value growth in March & 49% in April vs 2022, 11% above target, grow market share increased by 17%.

Brand: Lipton
Client: Lipton Tea and Influsions
Agency: PHD Egypt
Language: English

2023 SILVER

Want Coffee? Simple.

An insightful campaign that struck a chord with Egyptians two years in a row. When McCafe campaign re-aired in 2022 our market share increased by 3% without spending any money on new production.

Brand: McCafé
Client: McDonald's (Egypt)
Agency: FP7 McCann Cairo
Language: English

2023 BRONZE

Coca-Cola_A Twist On Tradition

The emergence of new beverages creates a need for Coca-Cola to reinforce its iconic position for celebrative meals. This is particularly evident during Chinese New Year, where its presence might be diluted amidst the overwhelming festive communications. To reinforce its position as the top-of-mind beverage choice during the season, Coca-Cola is bridging the generational gap with exciting new creations: the Coca-Cola rice cake, developed with celebrity chef Christian, and a cooking show featuring KOLs from different generations. It created an extensive social buzz, stirring conversations at new year dining table.

Brand: Coca-Cola
Client: Coca-Cola China Limited
Agency: Ogilvy Hong Kong
Language: English