Beverages
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PROGRAM
2024 GOLD
Olper's Flavoured Milk 'Performance Mein Break Na Ho'
Flavoured Milk category was small because of lack of association with a relevant consumption occasion and an established consumer-need. Flavoured Milk was seen as just another beverage, an alternate to juices and drinks. Through category entry points research, Olper’s identified most relevant consumption occasion and need, i.e.Tasteful Nutrition in Morning-School-Breaks, which became basis for our new campaign. The launch, touching across all relevant touch-points, has carved sharp positioning for Olper’s Flavoured Milk & the category, which evident from its outstanding performance across KPIs,setting up category on path of sustainable growth.
Brand:
Olper's Flavoured Milk
Client:
Friesland Campina
Agency:
Adcom Pvt. Ltd.
Language:
English
2024 GOLD
Pepsi - Product (New Stronger Pepsi)
Pepsi had to land two key messages effectively at the same time: 1. New Product (New Stronger Pepsi)2. New Positioning (Why Not Meri Jaan) The positioning 'Why Not Meri Jaan' had become a part of pop culture, driving unprecedented top-of-mind recall for a Pepsi positioning platform.So it was critical to implement an equally-robust product campaign to generate trial behind the transformative 'product-news' of the NEW tastier and fizzier STRONGER PEPSI.The efforts yielded breakthrough results, with Pepsi gaining market share for the first time in 15 years.
Brand:
Pepsi
Client:
Pepsi
Agency:
Alt Story (Pvt.) Ltd.
Language:
English
2024 SILVER
7up - Brand Restage (Identity, Positioning & Promotion Mix)
Delivered on the objective of successfully transitioning a legacy brand to berelevant with Gen-Z via a holistic refresh across brand identity, brand POV and brand experiences. At the time of immense inflationary pressures and the Carbonated Soft Drinks category on a decline, 7up has held its ground, gaining market share and significant gains on brand imagery & affinity.
Brand:
7up
Client:
PepsiCo
Agency:
Alt Story (Pvt.) Ltd.
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Johnnie Walker
Johnnie Walker: Putting the Walk back in Keep Walking
