Beverages
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2023 SILVER
Olper's Flavoured Milk 'Ab Performance Mein Koi Break Na Ho'
Flavoured Milk category is small with ~70m ltrs annual volume, with stagnant growth. Olper’s identified that the main reason was the lack of association with a relevant consumption occasion and an established consumer-need of the category. Olper’s identified the most relevant consumption occasion and need, i.e. Tasteful Nutrition in Morning School Breaks which became basis for a new campaign. The launch, touching across all relevant touch-points, has carved sharp positioning for flavoured milk, evident from its outstanding early performance, setting up category on path of sustainable growth.
Brand:
Olper's Flavoured Milk
Client:
Friesland Campina
Agency:
Adcom Pvt. Ltd.
Language:
English
2023 BRONZE
Coca-Cola_A Twist On Tradition
The emergence of new beverages creates a need for Coca-Cola to reinforce its iconic position for celebrative meals. This is particularly evident during Chinese New Year, where its presence might be diluted amidst the overwhelming festive communications. To reinforce its position as the top-of-mind beverage choice during the season, Coca-Cola is bridging the generational gap with exciting new creations: the Coca-Cola rice cake, developed with celebrity chef Christian, and a cooking show featuring KOLs from different generations. It created an extensive social buzz, stirring conversations at new year dining table.
Brand:
Coca-Cola
Client:
Coca-Cola China Limited
Agency:
Ogilvy Hong Kong
Language:
English
2023 BRONZE
Sweet Talk
The rapid price increase of the 3in1 coffee mixes related to the sugar taxation resulted in a decline in the market value. Nescafe reverted the trend by focusing on the sugarless variant. We repositioned the 2in1 from a healthier option to a customize-your-sweetness solution. In the Arab culture, people love a casual sweet talk over a cup of coffee. Sometimes, it feels too sweet. We entertained Saudis, Kuwaitis, and Emiratis with the idea that if you cannot control the sweetness of your conversation, do it with your coffee.
Brand:
Nescafe 2in1
Client:
NESCAFÉ MIDDLE EAST
Agency:
Fullstop
Language:
English
FINALISTS
Coca-Cola
We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas
Fuze Tea
Fuze Tea Made of Fusion
Johnnie Walker
Johnnie Walker: Putting the Walk back in Keep Walking
